About Us

Colby covers the full spectrum of video gaming distribution, including software, accessories, hardware, and merchandise, alongside a growing portfolio of lifestyle and smart-home brands. Our partners include global industry leaders such as Activision, Bandai Namco, Electronic Arts, Konami, SEGA, Govee, Thrustmaster, Playseat, Redragon, Funko, and many more.

With a network of more than 70 retail partners operating over 500 retail outlets, Colby is uniquely positioned to connect brands with consumers in Slovenia, Croatia, Hungary, Serbia, Bosnia and Herzegovina, Montenegro, Kosovo, North Macedonia and Albania.

Beyond distribution, Colby is also actively present in the B2C space, operating its own e-commerce platforms and retail channels. We are the official Xiaomi retail partner in Slovenia, managing both Xiaomi-branded online store and official retail locations, delivering a direct and authentic brand experience to end consumers.

Our strength lies in our experienced in-house sales team, supported by a dedicated marketing department and an on-the-ground merchandising team that works closely with partners in the field. By combining sales execution, marketing strategy, and hands-on retail support, we ensure strong visibility, optimal product placement, and consistent brand performance across markets.

Our head office and central warehouse are based in Maribor, while our marketing and development teams operate from Ljubljana, enabling close collaboration across commercial, creative, and technical functions.

Colby’s vision is to increase consumer awareness and brand value through strategic marketing, targeted promotions, and strong retail execution. This integrated approach — combining distribution, retail, sales, and marketing — forms the foundation of our long-term success, delivering consistent growth together with our partners year after year.