Video games, Gaming Gear & Peripherals, Merchandise, Lifestyle and Smart Home products
Connecting brands with customers across markets.
From strategic distribution to retail excellence.
We represent a wide range of brands across many different product categories.
Our story
We are Colby
Founded in 1993, Colby is a leading entertainment and consumer electronics distributor with a strong presence across multiple markets.
Years Experience
Retailers
Retail Outlets
Global Brands
We cover the full spectrum of video gaming distribution, including software, accessories, hardware, and merchandise, alongside a growing portfolio of lifestyle and smart-home brands, working with global partners such as Activision Blizzard, Bandai Namco, Electronic Arts, SEGA, Xiaomi, Thrustmaster, Govee and many more.
With a network of over 70 retailers and 500 retail outlets, complemented by our own B2C e-commerce platforms and official Xiaomi retail operations in Slovenia, Colby connects brands with consumers both online and offline. Supported by an experienced in-house sales team, dedicated marketing specialists, and an active field merchandising team, we deliver sustainable brand growth across distribution and retail channels.
What Sets Colby Apart
Distribution
Complete route-to-market solutions, integrating wholesale distribution with years of experience working with globally recognized brands.
Strong Market Reach
More than 70 retail partners and 500 retail outlets across multiple markets, with direct consumer access online and offline.
Official Brand Retail
Official Xiaomi retail partner in Slovenia, operating branded e-commerce webshop and retail stores.
Experienced Sales Team
In-house sales experts with deep market knowledge and strong partner relationships.
In-house Marketing
Dedicated marketing team delivering strategic campaigns, promotions, and brand visibility.
Field Merchandising
Hands-on merchandising team actively supporting partners in the field to ensure optimal product placement and execution.
Our retail partners
Our success is built on strong, long-term partnerships with leading retailers. By working closely together, we bring innovative products, strong brands, and added value to customers across Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, Northern Macedonia, Hungary and beyond.
Latest News
Bring the Stadium Home with Dangbei Projectors
With the Football World Cup just around the corner, there has never been a better time to upgrade your home viewing experience. We are excited to announce that Dangbei projectors are now ...
Meet the New Xiaomi Electric Scooter 6 Series
Urban mobility is evolving — and the new Xiaomi Electric Scooter 6 Series is designed to make everyday commuting smarter, safer, and more comfortable. The new series includes five ...
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